Our

Studio

Globally based
A woman with her eyes closed with a rainbow light on her face.
52°22'22"N / 04°53'37"E
est. YR21
system: WBG® About us
About Us
WBG®

World Branding Group is a full-service hands-off merchandise partner for celebrities and influencers. We handle everything from design and production to retail distribution, allowing you to focus on what you do best.

Our mission is simple. We create authentic, high-quality products that deepen the connection between you and your fans. You provide your brand and your vision. We handle the rest. Design. Production. Fulfillment. Marketing. Every operational detail is managed by our team so you can enjoy the exposure and passive revenue without the work.

This is the future of celebrity merchandising. Real names. Real reach. Real fans. In an age where AI threatens to replace everything, authentic human connection matters more than ever. Your fans want products that come from you, approved by you, connected to you. We make that happen at scale.

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Who we are

A team of experts

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We operate smartly, think strategically, and deliver with precision. No unnecessary layers, no noise, just a team that knows how to build, push, and scale brands in the real world.

Our role is simple: take the pressure off our clients, bring structure to their vision, and turn their name, story, or identity into something that lives in the hands of their audience.

01

A team built on strategy, design, and clarity.

02

Experts who pivot brands into amazing retail revenue.

03

Focused on craft, care, and impact. That's us.

Members

Vlado Petrovic

Creative director

Clara Voss

Visual designer

Theo Marlow

Brand designer
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Leena Avari

Project manager

Jules Renner

Full-stack Developer

Aiden Dumont

Creative director

Approach

Briefing

Every project begins with understanding the core objective. We dive into the client’s world, identify what truly matters, and define the opportunities with clarity. The briefing phase strips away noise and reveals exactly what needs to be built, pushed, or transformed.

Action

Once the direction is set, we move fast. We translate strategy into execution, bringing ideas to life through design, production, branding, distribution, retail connections and smart partnerships. Every step is intentional, efficient, and focused on creating real revenue and impact.

Results

We measure success by outcomes that matter. Strong revenue, powerful visibility, deeper fan connections, and products that actually sell. Our results speak through numbers, performance, and long-term value, proving the strength of the work long after launch.

We have quite a few

Awards & recognitions.

Year
Award
Project
Type

2025

VAIO Award Asia

Dušan Tadić

Sports

2025

Webby Award USA

Mike Tyson

Kids Casual

2024

USA Gold 100

Shaq

Sports

2024

USA Gold 50

Shaq

Sports

2022

Global Retail Platinum 150

Messi

Children’s Merchandise

2021

Global Retail Platinum 100

Messi

Children’s Merchandise

2020

Global Retail Platinum 50

Messi

Children’s Merchandise

2019

Global Retail Platinum 20

Messi

Children’s Merchandise